FR#20: Is Marketing Yourself More Important Than Skill? with Gigi from One6Creative
Are you doing what it takes to show up as an expert in your field?
It doesn’t matter how good you are if nobody knows who you are.
The world of entrepreneurship is changing. We’re not in the B2B or B2C space anymore (Business to Business / Business to Customer).
We’re in the H2H space – Heart to Heart, Human to Human.
This means that the way you market, position yourself and connect with your audience has also changed. In order to truly stand out and be heard above the noise, you need to show off your expertise in the most generous, open way possible.
Welcome to the era of “Generosity Marketing”.
My friend Gigi Davarashvili is a master of combining marketing, strategy, and design.
She transitioned from being a corporate brand executive for a consultancy in London to building her own award-winning agency, One6Creative, which focuses on marketing and strategy-led design. She has a huge passion for elevating businesses and empowering you to create lasting impressions with your audience for years to come.
In this episode, we dive into some hard-hitting stuff:
Why so many creative entrepreneurs have trouble with marketing themselves
Where do most creative professionals go wrong with their marketing?
A simple structure for getting started with marketing (especially if you don’t know where to start)
Why it’s important to demonstrate your expertise and build authority
Why building a relationship with your customers (not just being skilled) is the foundation for your business
How do we balance transparency with wanting to be perceived as being credible? And SO much more!
Jump in to listen to one of the most actionable and refreshing episodes yet!
📕Grab your FREE PDF from Gigi!
Meet Gigi:
WORLD EXPLORER, PLANNER ADDICT & PUPPY LOVER
But above everything else, I’m the Founder and creative mind behind One6Creative - a boutique creative studio with a passion for brands that stand out, and websites that convert.
I began my entrepreneurial journey in 2015, after leaving my corporate job as a Brand Executive for a consultancy in London. Why did I leave, you ask? I knew I wanted to make a bigger impact and help creative businesses and fellow passionate entrepreneurs take their businesses to the next level by helping them shine as the experts they truly are.
The amount of amazingly talented entrepreneurs out there who are still “unseen” is insane… and call me a “dreamer”, but I’m a true believer that entrepreneurs can shake up our world for the better - and I’m damn well going to do my part to make it happen!
Links:
Follow Gigi on Instagram
Visit One6Creative.com
Listen to the Create, Connect, Convert Podcast