FR#5: Perfection Is For Losers with Dustin Lee
Dustin Lee is the Owner of Retro Supply Co., Co-Host of The Honest Designers Podcast, and the Founder of Passive Income For Designers digital course. He’s a Designer, conference speaker, marketer and an incredible entrepreneur who I am lucky to call my friend.
In this episode we talk about why he almost burned his guitar, the role of CONFIDENCE and COMPETENCE in launching a $35,000 idea, and the usefulness of radical accountability.
5:00 - How Dustin built the business that changed his life while living at his grandmother’s house
7:23 - why building his email list helped blow up his business when he got his big break
10:00 - Why it’s important to take action even when it’s imperfect
Quote - “Better a diamond with a flaw, then a pebble without."
11:20 - Our confidence is connected to our competence
13:05 - How you can build the confidence that you DESERVE to win
15:15 - Why it’s important to launch > Adjust > Relaunch instead of trying to do it perfect the first time
18:45 - Why Dustin decided he had to burn his guitar in order to stay accountable to his goal
19:45 - Why being accountable to close friends may not be enough to compel you to be accountable
21:00 - How being accountable to strangers helped Dustin have a $35,000 launch for his online course.
Quote - “Entrepreneurship is like jumping off a cliff and building the plane on the way down."
26:30 - Why true accountability makes you feel unpleasant, but it’s necessary
28:00 - How launching a 5-figure course isn’t any different from selling an $8 product
30:30 - It’s the illusion of how hard things are that stops us, not the actual thing
Quote: "Complexity is the enemy of execution"
Quote: “We should be very careful of the things that we believe, and only hold on to the beliefs that empower us."
35:00 - Are your core beliefs serving you and supporting where you want to go?
37:40 - High profile people are just like us. They face the same obstacles that we do, but their mindset is different.
39:00 - The separating factor for success is: Ship ideas > Evaluate > and then adjust. KEEP REPEATING while it’s bad, and it will eventually be good.
41:04 - #1 KEY FOR THIS PODCAST. The process for launching successful ideas that anyone can follow.
44:00 - Why you need to get over the fear of looking foolish
46:30 - If we stop making what we do so sacred, then it frees us up to make mistakes and not be so fearful. — Stop putting your identity in what we do.